President Donald Trump’s re-election campaign is considering creating a profile on what is being called the conservative version of Twitter, Politico reported Tuesday, citing an anonymous source inside the president’s campaign.
“It’s something he’s aware of and is checking out,” a senior Trump campaign official told Politico, referring to the president’s social media manager, Brad Parscale.
“We don’t currently have a plan to make a big move to the platform.”
The official was responding to questions about Parler, a fledgling social media network created in 2018 that caters to conservatives.
Parscale and Utah Sen. Mike Lee, a Republican, both began posting on the site in May.
The structure of the Parler app is similar to that of Twitter.
User posts are limited to 1,000 characters, which other users can then support by “voting” and “echoing,” as opposed to “liking” and “retweeting.”
But the company is a long way from competing with Twitter or any other social media company for that matter, according to CEO John Matze.
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The site has roughly 100,000 users in total, he told Politico.
By contrast, Twitter in October claimed 326 million users, according to the technology site Beebom.
Trump’s campaign, meanwhile, is syncing itself deeper into social media platforms like Facebook to push back against perceived bias.
“We’re a significant advertiser so we make sure our viewpoint is heard,” the senior official told Politico.
Trump’s campaign has spent roughly $5 million on Facebook ads heading into the presidential election, more than any of his Democratic rivals, media reports show.