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Disney’s Newest Bait & Switch

Disney’s streaming service, which is launching next week and had said it will be ad-free, will carry a one-time promotion for the cable channel Starz.

Disney will show the promotion after the sign-up process, a Disney spokesperson told CNBC on Tuesday. Subscribers after the Nov. 12 launch will see the promotion only once. Those who subscribe before the launch will not see the promotion, and no subscribers will see any ads while watching programs, the spokesperson said.

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The promotion highlights the complicated world of licensing as traditional media companies like Disney, AT&T’s WarnerMedia and Comcast’s NBCUniversal prepare their respective streaming services with their own shows and movies. For example, earlier this year, NBCUniversal paid $100 million for the rights to “The Office,” which will leave Netflix in 2021, underscoring the investment these companies are making to build a catalog of content on their services to woo subscribers.

Disney has in the past tapped revenue by signing costly licensing deals with TV channels and streaming services such as Netflix and Starz that allows those companies to show Disney-made movies. The Disney movies licensed to Starz includes “Star Wars: The Force Awakens,” which will be available for streaming when Disney+ launches.

Representatives from Starz declined to comment.

Disney+ will cost $6.99 per month or $69.99 per year. Subscribers will also have the option to bundle Disney+, ESPN+ and ad-supported Hulu for $12.99 a month.

The arrangement with Starz was first reported by The Verge.

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4 comments

  1. disney is a RIP-OFF and a SLAVE SHIP to those that work there, the top 1% get the 99% of the $$. never a disney person.

  2. Not a big Disney fan as they are a over priced money grabbing Company. Don’t hear anything about Disney being investigated for making to much money like other companies Congress chooses to villianize. Entry fees to their parks are outrageously overpriced for any budget minded family.

  3. Mind controlling, vampires.

  4. Like any other amusement park, their job is to cram as many bodies into the place as possible. Thus you have to come back multiple times to get to ride all the rides because it would be impossible to do that in one day when you are standing in line for an hour plus just to ride ONE 2-3 minute ride. I understand why they price it so high. Does ANY family really want the riff raff to come in and start trouble, mug people, etc? People would not come back if they saw half the people in there running around cursing with their pants half way down their butts and acting like they were in a jungle. People want to be in a safe environment, not one that resembles down town Chicago/Obamaland.

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