Home » Love & Life » Kim Kardashian is Accused of ‘Casual Racism’

Kim Kardashian is Accused of ‘Casual Racism’

Kim Kardashian is being accused of being ‘casual racism’ and ‘laziness’ after posting promotional images of her new SKIMS face masks.

Kim, 39, recently debuted the line of protective face masks, which come in various shades of ‘nudes,’ much like her shapewear, underwear, and loungewear.

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But while the masks sold out in just 30 minutes when they went on sale this weekend, not everyone was impressed with the launch: Dozens of commenters have taken issue with a black mask being advertised as a ‘nude’ option for a dark-skinned woman.

The masks went on sale in five colors on Saturday, costing $8 each with a pack of four selling for $25.

In addition to selling them online, the company is donating 10,000 to partners including Baby2Baby, Good+ Foundation, LA Food Bank, and National Domestic Workers Alliance.

The shades of the masks include ivory, beige, tan, brown, and black, and are modeled by women with supposedly similar skin tones.

‘Shop @SKIMS Face Masks in 5 shades of Nudes at http://SKIMS.COM,’ Kim tweeted as the sale launched.

But commenters quickly noted that some of the masks were hardly ‘nude’ if nude is supposed to match skin tone — and noted that the darkest-skinned model’s mask was black, rather than dark brown like her skin.

Angry: Commenters expressed anger and disappointment that the darkest-skinned model’s mask was black instead of dark brown

‘The nude shade for the Black model is inaccurate, offensive, and culturally out of touch,’ wrote one commenter.

‘Black women deserve more than your mediocrity & laziness!’ tweeted another, while a third said: ‘The color black isn’t nude for black people but go off.’

‘You literally made the black models mask TOTALLY BLACK,’ wrote yet another. ‘You do realize black people aren’t the color black like white people aren’t paper white? The other skin tones are fine but why couldn’t you make a dark brown color?’

And another chided Kim for not knowing better, considering the diverse makeup of her family.

She wrote: ‘You’d think this family would know shades of black skin tones considering their kids are black too and you’d think by now they would know that this is not a black nude tone but go off kimberly with your profiteering on casual racism.’

Gone! Despite the backlash, the first batch of masks sold out in just a half hour

Some supporters have argued out that the lightest-skinned model appears to be wearing a white mask — but the website reveals that it’s actually a shade of ivory.

Kim hasn’t responded to the backlash, and has only tweeted a promise that the masks will be restocked soon.

‘Unfortunately our @skims face masks have sold out today but we’re working with our local partner in LA to produce more as quickly as possible,’ she wrote.

‘The next batch will be available next week – please sign up to receive more details coming soon, and thank you for your support.’

Kim Kardashian stuns as she models SKIMS second-skin bodysuits

Kim Kardashian’s recent cultural appropriation controversies

January 2018: Kim sparked fury online after showing off a new braided hairstyle, while referring to her corn rows as ‘Bo Derek’ braids – in reference to the actress’ appearance in the 1979 movie, 10. The comment was immediately blasted by her followers, who branded her ‘disrespectful’ and accused of her cultural appropriation. ‘You should be ashamed of yourself for calling your Fulani braids, bo derick braids….you are truly a culture vulture,’ one person said.

April 2018: The Keeping Up With the Kardashians star was blasted when she stepped out at one of Kanye West’s church service wearing a traditional Indian maang tikka head piece. She shared her outfit on social media with the caption ‘Sunday Service Vibe’, but some Instagram users were unimpressed with her apparent mishmash of cultural items, with one explaining that the maang tikka is usually worn by brides – and wearing white in India is traditionally reserved for funerals.

June 2018: Mother-of-four Kim once again faced a brutal backlash when she wore tight corn row-style braids to the MTV Movie and TV Awards.

June 2019: The reality star incited outrage when she launched her shapewear line, which was originally called Kimono. Kim was accused of cultural insensitivity, and faced further fury when she initially refused to change the brand name. However, after the backlash – and a letter from Japanese mayor Daisaku Kadokawa – she revealed that she was changing the name to SKIMS.

March 2020: Kim’s hair was the subject of much controversy once again when she attended her husband Kanye’s Paris Fashion Week Show, modeling tight corn row-style braids. The TV star, who is half Armenian, faced a backlash when she shared a snap of her look on Twitter, with users accusing of appropriating black culture. ‘You are not black this s**t is so racist,’ one person wrote. ‘PLEASE listen to the Black people telling you that this is cultural appropriation & not okay. Black people face legal discrimination simply because of their hair and you get to just wear it for fun. do recognize how privileged this is?’

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  1. Some people will always be offended no matter what you do. Just ignore them.

  2. All these negative responses to Kim is truly uncalled for … it would be like me saying …. why do blacks straighten their hair … too like white … I find the offended blacks should feel flattered … that Kim can wear corn rows & site Bo Derek … every women can recall Bo Derek wearing corn rows .. get a grip

  3. Black folks, get over yourselves, the skin tones don’t match white folks, neither, and they ain’t up in arms! They are phony shades, just like Kim, phony!!

  4. Yall get to stupid with this racists crap . If you don’t like something either don’t look or make ya own kind of things instead of crying about what everyone else is doing . The world don’t spin for just you . Get over ya selfs and do try growing up some . Everyone is so ready to cry racists over everything . That in its self show lack of respect for anything in life including your self . Fix ya self and ya fix racism

  5. I think KK is about as socially conscious as a box of rocks but DAMN! If this is the best you people have to do is bitch about the named color of a MASK, you need something to occupy your time. White people dont have to be sensitive to your every complaint or your skin color or anything else! Just like you all don’t seem to be too sensitive when you’re calling us all crackers, even though my husband is darker than most blacks I KNOW! Get over it!

  6. To call Kim racist is very laughable. This democrats use the word like people use hi. This really takes away from the real issues of racism. When it does occur it’s not taken serious because it like a new norm. We need to get back to what important and stop politicizing every thin. This way if / when it does occur it’s taken seriously.

  7. Blacks complaining that black masks don’t actually match their skin color? Probably more than 95% of these masks don’t match anyone’s actual skin color! Your complaints just make you look silly.

  8. Wonderful creative woman
    I want to purchase this

  9. That a Girl. Tell the left to go jump.

  10. Moderator
    I did not try to post duplicates. What purpose for this site if you don’t let me post

  11. Must Be a INVISABLE Mask ?

  12. It must be exhausting, sitting in your parent’s basement and watching TV to find things that are wrong about what other people say or do. Your antenna have to be in a permanent state of readiness, because you never know when someone will do or say something racist, sexist, anti-Islamist, anti-pervert, supportive of whites, misogynistic, suggestive of the opening of the economy, implicating global warming might be a hoax, or saying Obama sucks. Imagine having to remember all of this shit, so that you can immediately elevate to a proper state of outrage when something is said or done. Imagine how the idea of missing some piece of trivia that is supposed to piss you off must weigh on your mind. God, I love being normal.

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