The ‘luxury’ experience is currently only avaliable for select Prime members in the US.
Those who fit the bill should have already recieved an invitation.
Presumably they are customers who spend a lot of money on Amazon and have a taste for designer goods.
You can also request to receive an invitation and be put on a waiting list.
Christine Beauchamp, President of Amazon Fashion, said: “We are always listening to and learning from our customers, and we are inspired by feedback from Prime members who want the ability to shop their favorite luxury brands in Amazon’s store.
“We are excited to offer luxury brands the services and technology to build an inspiring, elevated customer experience.
“It’s still Day One, and we look forward to growing Luxury Stores, innovating on behalf of our customers, and opening a new door for designers all over the world to access existing and new luxury customers.”
Luxury Stores should put luxury goods in one easily viewable place.
Amazon is planning to extend invitations to more customers.
An Amazon press release explained: “Available in the Amazon app by invitation only, Luxury Stores combines the convenience customers have come to know and love from Amazon with innovative technology like “View in 360.”
“This interactive feature will begin rolling out with select garments at launch, allowing customers to explore styles in 360-degree detail to better visualize fit, and making shopping for luxury easier and more engaging.
“With collections sold directly from the participating brands as a ‘store within a store’ experience, brands independently make decisions regarding their inventory, selection, and pricing – and Amazon offers the merchandising tools for brands to create and personalize content in each of their unique brand voices.”
American fashion house Oscar de la Renta is the first brand to unveil an online store with Amazon Luxury Stores.